why should you consider a BUSINESS email address?

Why should you consider a business email address?

A good email address is one of those small details that leave a huge overall impact. Here are some reasons why you should get a great email address.

1. Creates a professional image

Whether you’re an employee or a freelancer trying to build your own company, a branded personal email address immediately communicates to the reader that you are a professional and that you are more established, as compared to someone who is an amateur.

This may not seem too important when you’re just starting out, but in an online world filled with clutter, making the right first impression is as crucial as offering high-quality services. It even impacts how seriously your clients take you when it comes to projects and payments.

2. Builds credibility

Cybercrimes are real, abundant and scary, and people are always on the edge about falling prey to scams. An email from an address without a recognizable brand name may find itself in the spam folder. Even if it does make it to the inbox, it will most likely be ignored by the user. 

An email address with a legitimate company or brand name, however, will seem more authentic, secure and trustworthy. Consider the scenario of the freelance writer discussed earlier. Instead of sharing a generic email address, you could register a domain name for your website and get a professional email address. For example, jessietodd@wordsmith.online rather than a generic email provider. 

3. Creates brand awareness

As a professional, you should take every opportunity that comes your way to generate awareness about your brand. An email address is one of the easiest ways to do so as every time someone receives an email from you, they will be reminded of your company’s name. 

Soon, your name will start to bear an instant association with your company name and vice versa, which is great for your business as well as your personal branding.

4. Provides scope for expansion

As your company grows, so will the demands being made from it. In the long run, your business will have different segments, each demanding its own unique communication address. Once you have your company domain name registered, you can easily create multiple email addresses.

For instance, after registering your new company, WordSmith Solutions, you can register www.wordsmith.online as your company domain name. In the future, once your company grows, you can create email addresses such as info@wordsmith.online, queries@wordsmith.online, ads@wordsmith.online, press@wordsmith.online, careers@wordsmith.online, and more.

5. Creates less distraction

An email address with your name followed by a generic email provider indicates nothing about you and your brand. Having a website and a professional email address helps you establish yourself as an expert. 

A professional email address can work wonders for two reasons. For a first-time receiver, it will instantly establish your brand name and help them associate you with that brand. Existing clients, on the other hand, will instantly recognize your emails, which increases your chances of getting more projects from them.

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