HOW DOES AFFILIATE MARKETING WORK ?

How does affiliate marketing work?

As a blogger looking to get into affiliate marketing, you will first need to find a company or a product that you like, one that you think you can promote to your audience. 

The company you pick is known as the “merchant”. Once you have found the merchant, you will join their partner or affiliate program, which makes you their “affiliate”. (Editor’s note! Hover has an affiliate program you can join if you think your audience loves domain names).

After joining the program, you will receive an affiliate id that you are required to use in all the links in which you are promoting the merchant’s product. The merchant uses this id to track the number of people who bought the product through your link. For every purchase, you will receive a commission as per the terms in your contract. 

It is important to note that you will only make an earning if the customer buys the product, which makes affiliate marketing different from other forms of marketing where you earn by simply promoting a product. It is crucial, then, that you have a strategy in place that enables you to convert your referral links into steady streams of income. 

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