How do you perform Market Research?

How do you Perform Market Research?

After you’ve perfected your product or service to the standards and needs of your network, it’s time to deploy surveys and tests into the real world. There are a few ways to perform market research on a shoestring budget.

    1. Create a low cost social media ad based on everything you’ve garnered from your network and learning who your persona is thus far. What you’ve learned from your network should help you understand which platform is best for advertising. Put out a survey or content piece to drive traffic to your website and discover what your potential customers are really interested in, where you lose them, and how you keep them.
    2. Research your competitors to understand how and who they’re targeting, and benchmark your company against theirs. Targeting their audience on social media, with similar keywords on your website, or with SEM ads is a great way to ensure you stack up to your competition and are driving traffic from the right sources. Benchmarking allows you to measure the success of your campaigns versus their own and understand the gaps in your approach.
    3. Call or email your customer base and network to acquire in-depth information through surveys. Be sure to offer a small reward or incentive for participating, such as a $10 gift card to your store, a coffee chain, or large online retailer, such as Amazon.

Following these steps truly allows you to discover your persona, and therefore your target market, with ease. Once you have your persona, your marketing dollars are better spent as the advertisements you create are properly targeted to ensure your product or service is displayed to only the best potential customer. Further, your website will be created with the perfect target keywords and content to build your search engine optimization (SEO). Your persona helps build your brand: listen to your customer base to discover who they really are and why your business matters to them.

Comments

Post a Comment

Popular posts from this blog

How to get a Custom Email address?

Image
How To Get A Custom Email Address Insight   | by sahil Choudhary  Despite being something that we all use every day, registering an email address is something that most people only spent a few minutes thinking about years or even decades ago. At a certain point, though, applying for jobs with  loudmetal123@aol.com  or  cutiepie1986@yahoo.com  becomes less than ideal. So it’s time to find a new email address. It’s going to take some effort bringing all of your contacts and subscriptions up to speed, so you want to make sure it’s something that will last. Something that you won’t get sick of in a few years. Something that you’ll never have to change no matter what, even if your email provider goes out of business. It’s time to get a custom email address using your personal domain name. Email Addresses Structure Before you register a unique email address, it’s important first to have a basic understanding of how an email address is structured so you’ll know what we’re talking about once w
Read more

How to master customer service skills at your tech company?

Image
How to Master Customer Service Skills at Your Tech Company Insight   | by sahil Choudhary  Mahatma Gandhi once  remarked ,  “A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so”. This quote captures the essence of customer service aptly. What is customer service? Customer service is the support extended to customers before and after they buy your product and/or use your services.  Customer service holds prime importance if you want to both retain your customers and grow your business. With the rising competition, customer service strives to go beyond just providing answers; it is about creating an overall fulfilling experience for your customer and keeping the promise you make to them as a brand. Today, cus
Read more

A day in the life of Bill Gates

take a look at how gates work. While his house was filled with fancy gadgets and huge rooms, his daily work day is not nearly as extravagant. Gates gave CNN Money a brief write-up about his daily happenings and the technology that he leverages to get through the day, and it is surprisingly tame. The average day in the life of Bill Gates consists of attending meetings and reading e-mail. He has three monitors in his office that contain his inbox, the current e-mail he is reading, and a browser, respectively. Gates receives about 100 e-mails per day that he reads, although many unknown e-mails are filtered out by his personal assistant. For a man that runs one of the most powerful companies in the world, that may not be as many as you would have thought. Nevertheless, he still runs into information overload. Staying focused is one issue; that's the problem of information overload. The other problem is information underload. Being flooded with information doesn't mean we
Read more